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Preview (10 questions)
1 Question
30 seconds
Q.

_____________ allows user to understand how consumers are searching for and finding information about your brand and your competitors online.

Marketing Strategy

Search engine optimization

Resource-based view
2 Question
30 seconds
Q.

Which of the following is the second channel used in marketing, behind social media?

Category

Index

Website
3 Question
30 seconds
Q.

Consumers are most frustrated with inconsistent brand messaging.

True

False
4 Question
30 seconds
Q.

Marketing strategy highlights the role of marketing as a link between __________ and __________.

Marketers, organization

The organization, customers

Customers, Analysis
5 Question
30 seconds
Q.

This is the third-largest digital ad seller.

Market

Facebook

Amazon
6 Question
30 seconds
Q.

The most common content marketing tactics are blogging, social media, and case studies.

True

False
7 Question
30 seconds
Q.

Infographics receive how many times as many links and social media shares when compared to all other forms of content?

Two

Three

Four
8 Question
30 seconds
Q.

Which of the following is the number one platform social media marketers build communities on?

YouTube

Amazon

Facebook
9 Question
30 seconds
Q.

Trigger-based emails perform 10x better than nurture or batch-based emails.

True

False
10 Question
30 seconds
Q.

In a survey by _________, four out of five consumers said a video showing how a product or service works was important.

Canva

Animoto

Wevideo