_____________ allows user to understand how consumers are searching for and finding information about your brand and your competitors online.
Marketing Strategy
Search engine optimization
Resource-based view
Which of the following is the second channel used in marketing, behind social media?
Category
Index
Website
Consumers are most frustrated with inconsistent brand messaging.
True
False
Marketing strategy highlights the role of marketing as a link between __________ and __________.
Marketers, organization
The organization, customers
Customers, Analysis
This is the third-largest digital ad seller.
Market
Amazon
The most common content marketing tactics are blogging, social media, and case studies.
True
False
Infographics receive how many times as many links and social media shares when compared to all other forms of content?
Two
Three
Four
Which of the following is the number one platform social media marketers build communities on?
YouTube
Amazon
Trigger-based emails perform 10x better than nurture or batch-based emails.
True
False
In a survey by _________, four out of five consumers said a video showing how a product or service works was important.
Canva
Animoto
Wevideo
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